Entries by Vicky Major

Turning down work…brave or stupid?

I never thought I would be in a position that I would actually turn down work, especially in this uncertain world we live in. A great friend and mentor of mind told me when I first set up my business ‘you can never have too much work’, another said they ‘wouldn’t have the guts to […]

Christmas is actually in July…who knew?

Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist. Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to […]

How to pitch a story to the media

Pitching a story should take as much time and consideration as writing a press release if you want the best chance of getting your story covered in the media. You might believe your story has news value but it’s the journalists and editors you need to convince of that too. When I was a journalist […]

How to write a press release

If you can’t afford the services of a PR expert either by employing someone to work in-house with you or on a freelance basis then why not have a go at doing it yourself? This week I will be sharing top tips on how to write a press release and next week I will tell […]

Four Month Anniversary

This week marks the fourth month anniversary of Major PR; and what a four months it has been. The fact I haven’t had time to blog must be a good thing, well that’s the way I am pitching it anyway!! Thankfully there have been many more highs than lows in this delicate launch period. Friends […]

Introducing….Major PR

The term public relations encompasses an ever-growing wide range of services, with many companies offering social media expertise, public affairs advice and digital marketing alongside tradition media relations. While it is a crowded marketplace, the demand for PR and reputation management remains strong. And the fast moving nature of the industry means that newer names […]