If you are looking to hire a PR consultant this year but are yet to be convinced, read these quotes from a handful of successful businessmen.
Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist.
Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to showcase your festive offering in July.
Sourcing a Christmas tree in July is no mean feat I can assure you, and standing around it with a warming glass of sherry and mince pie in sweltering heat isn’t as enjoyable as when you are wearing your Christmas jumper on 25th December!
Pitching a story should take as much time and consideration as writing a press release if you want the best chance of getting your story covered in the media.
You might believe your story has news value but it’s the journalists and editors you need to convince of that too.
When I was a journalist I remember endless calls to the newsroom from people who believed they had a story, when often they didn’t, which meant when someone did call in with something worth writing about I could be more dismissive than I should have been.
It must be newsworthy and relevant for you to pique someone’s interest. Don’t let your sales director tell you their new product should hit the headlines if there isn’t a story. PR isn’t a free advert.
1) Make sure you have a newsworthy story
If you can’t afford the services of a PR expert either by employing someone to work in-house with you or on a freelance basis then why not have a go at doing it yourself?
This week I will be sharing top tips on how to write a press release and next week I will tell you how to pitch it right to have the best chance of getting your story published.
So the basic rules of how to write a press release are really very simple. These are what I call the fives Ws.
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