gifting pr, major pr

Champagne Armand de Brignac

Armand de Brignac is the gold standard in luxury Champagne. Produced by the Cattier family for more than 250 years the brand, also known as Ace of Spades, hit the headlines when it was acquired by Shawn ‘Jay Z’ Carter in November 2014.

The five prestige cuvées are presented in beautiful hand-crafted metallized bottles in gold, pink, silver, pewter and red. These bottles are then nestled into a velvet lined black lacquered wooden box which displays the iconic Ace of Spades metal logo on the top. The box is then slipped into a branded protective padded material sleeve to ensure the product arrives in pristine condition.

The Ultimate Gift

Armand de Brignac Gold Brut is the perfect gift for the seriously dapper Dad with discerning taste. It comes in a striking gold metal bottle with exquisite French pewter labels – unique to any other tête de cuvée in the world.

Armand de Brignac Gold Brut makes a lavish statement visually, the Champagne will be unforgettable and the box will be a constant reminder of this truly memorable gift.

Father’s Day

Major PR positioned Armand de Brignac Gold Brut as the perfect gift for Father’s Day. Targeting high-end luxury magazines with a big online reach.

A pitch email was distributed to a targeted list of media and included a professional bottle image demonstrating how beautiful the product looks on the page. An offer of a bottle to sample was also extended to media.

The Result

Father’s Day coverage for Champagne Armand de Brignac Gold Brut was achieved in the following titles:

Vanity Fair, The A-List – 2,700,000 unique monthly users

Harper’s Bazaar magazine’s website – 415,000 unique monthly users

The Evening Standard’s website – 13,067,153 unique monthly users

The Press Association (newswire)
The Press Association (PA) provides real time news, business and sports information and images. Its services are used by every national and regional daily newspaper, major broadcasters, online publishers and a wide range of commercial organisations in the UK.

Riddle magazine’s website ran a competition to win a bottle of Gold Brut. There were 540 social media impressions and 50 competition entries.

The Resident magazine

InTouch Rugby magazine – 85,000 unique monthly users