the wasing estate, major pr

Wasing

With 4,000 acres of land and more than 250 years of history, the family-owned Wasing Estate is the ultimate exclusive use venue.

Wasing Park sits at the heart of the estate and plays host to more than 100 weddings a year. But the Wasing Estate is so much more than just a beautiful wedding venue. It is a space that brings people together, be it a festival for 20,000 a board meeting for 20. Wasing is where hospitality happens naturally.

Situated in Aldermaston, Berkshire, Wasing is less than one hour from London and has outstanding facilities for unique corporate events, conferences, meetings and retreats. With its historic buildings stunning lakes and walled garden.

The estate also offers exciting sporting opportunities including fishing, shooting over 1,000 acres of mature woodland. It is the perfect habitat for wild game and has numerous secluded fishing lakes packed with carp, tench and predator life and a beautiful four-mile stretch of the River Kennet.

The Brief

After several years of operating as a successful wedding venue, Wasing wanted everyone to know the estate could offer so much more. The venue was also just about to open three Grade II Listed Old Estate Rooms, formerly operating as a Granary, Dovecote and Smithy.

Working alongside the sales teams, Major PR saw this as a great opportunity to open the doors to the media and demonstrate what Wasing was capable of.

The Angle

Major PR is always looking for a unique angle when pitching to the media. With owner Joshua Dugdale at the helm, Wasing is a fantastic (and rare) example of a thriving country estate. When so many others have fallen into disrepair because of loss of funds, Wasing has invested in the property, land and people and created a successful business.

To corroborate what we were saying, Major PR invited the Country Landowners Association (CLA) to join Josh for the television interview with BBC South Today.

The Event

Major PR invited local, regional and corporate media to attend an Open Day at Wasing Park aimed at showcasing the facilities for meetings and events.

Media were given a tour of the estate and treated to a lunch of crayfish sourced from the estate’s rivers. Guests also had the chance to forage with Wasing’s very own Bear Grylls and enjoy some rabbit stew. Drumming with the vibe navigator and transformational breath sessions were among the more usual corporate events on offer at Wasing.

The Results

11 pieces of pre-event coverage in publications including The Business Magazine, Newbury Weekly News and Basingstoke Gazette.

Six journalists attended on the day including BBC South Today television and Meetings and Incentive Travel magazine.

10 pieces of post-event coverage including a news item on BBC Radio Berkshire and a feature following the news on BBC South Today television.