Christmas is in July. Everyone knows this is the answer; that is if you work in the consumer PR sector or are indeed a lifestyle journalist.
Lead times of glossy magazines are arguably getting shorter but they still work to a three month (ish) deadline. The Christmas coverage starts in October therefore you need to showcase your festive offering in July.
Sourcing a Christmas tree in July is no mean feat I can assure you, and standing around it with a warming glass of sherry and mince pie in sweltering heat isn’t as enjoyable as when you are wearing your Christmas jumper on 25th December!